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CONTACT: marketing@skisugar.com

PRESS RELEASE
Sugar Mountain Resort, Inc.
PO Box 369
Banner Elk, NC 28604
CONTACT: Kim Jochl x262
DATE: October 20, 2009

It's Great To Be 40!

Sugar Mountain, North Carolina – Sugar Mountain Resort celebrates 40 years this season!  The Resort opened in 1969 with four lifts and eleven slopes for skiing.  Since then Sugar has grown to include seven lifts and twenty slopes for skiers and snowboarders.  Winter activity offerings have expanded over the years to include snowshoeing, tubing and ice skating.  A timeline of Sugar's major milestones can be found online at www.skisugar.com/forty.  40th Anniversary events and specials will be going all season long.  Our website will announce each 40th Anniversary event or special as it becomes available. 

Again, slope conditions continue to be a top priority here at Sugar Mountain Resort.  Overhauling Sugar's snowmaking infrastructure continued throughout the summer with the replacement and upgrade of 2,500 feet of snowmaking pipes along the Big Birch slope.  An additional energy-efficient snowmaking machine has been purchased for the upcoming winter season.  

Also new this season is the installation of an elaborate scanning system designed to make the entire winter experience friendlier and easier for Sugar's customers while providing the ability to maintain and monitor more concise and accurate control of lift/slope tickets on the mountain at any given time.  

Our event schedule is packed with activities throughout the season.  A few of the highlights include the Turkey Treat.  For one low price, you can ski/ride any one session of the four days of the Thanksgiving weekend.  Diann Roffe, 1994 Olympic Gold & 1992 Olympic Silver medalist and two-time (1992 & 1994) Olympian, Krista Schmidinger will again guest coach at Sugar's 16th Annual Adult Pre-Season Ski Clinic scheduled for December 11th -13th.  Sugarfest will be held that weekend as well.  From December through March twice a month enjoy the acoustic sounds of North Carolina High Country bluegrass.  On January 9th, Sugar will once again host a National Winter Trails Day, a nationwide event offering children and adults the opportunity to try snowshoeing for FREE and the Easter egg contest is scheduled for March 21, 2010.  The entire event schedule can be found at www.skisugar.com/calendar

Join us for our 40th season as we strive to make Sugar even sweeter.  For additional information please call Sugar Mountain Resort: (828) 898-4521 x262 or visit us at www.skisugar.com/press.


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Archived Press Releases
October 20, 2009
It's Great To Be 40!
September 28, 2009
Fifty Percent Off Sale On Select Items During Oktoberfest
September 1, 2009
Celebrate Two-Days Of Oktoberfest
June 16, 2009
Fifty Percent off Everything at Sugar Mountain Sports
April 27, 2009
Sugar Mountain Resort's Summer Season Begins
March 2, 2009
Easter Egg Hunt On The Slopes Of Sugar Mountain Resort
February 19, 2009
March Madness Begins March 9, 2009!
December 23, 2008
National Winter Trails Day Comes Back To Sugar Mountain Resort
December 3, 2008
Sugar Mountain Resort Hosts The Sixth Annual Sugarfest
November 17, 2008
Boone Man First To Ski Sugar Mountain This Season
November 16, 2008
Sugar Mountain Resort Opens For Skiing And Snowboarding
September 30, 2008
Sugar Mountain Resort Looks Forward To Another Exciting Winter Season


© Copyright 2009 All Rights Reserved, Sugar Mountain Resort, Inc.

Sugar Mountain Resort is located at 1009 Sugar Mountain Drive within the Village of Sugar Mountain in
Avery County, North Carolina. You will find 115 acres of ski and snowboard terrain and a 1,200
foot vertical drop. Other activities include tubing, ice skating and snowshoeing.


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