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CONTACT: marketing@skisugar.com

PRESS RELEASE
Sugar Mountain Resort, Inc.
PO Box 369
Banner Elk, NC 28604
CONTACT: Kim Jochl x262
DATE: August 22, 2008

Two-Day Oktoberfest Celebration At Sugar Mountain Resort

Sugar Mountain, NC - Grab your beer stein, put on your lederhosen and head to Sugar Mountain Resort for the 18th annual Oktoberfest celebration Saturday & Sunday, October 11 & 12, 2008. Experience beautiful fall foliage; cool, comfortable mountain temperatures, and a weekend full of activities from 10 am until 5 pm each day. Be sure to bring the kids because the event is for the whole family. Admission and parking are free. Rain or shine the festival will go on!

An array of artisan's and craftspeople open their stands at 10:00am each day. A sampling of this year's country craft fair vendors include: hand-crafted Adirondack chairs, wooden toys, quilted items, oil paintings, stain glass, handmade furniture, dolls, ceramics, honey, beeswax candles, jewelry, home-made baked goods, jams & jellies, bird houses, and much more. For those interested in becoming a vendor please call 828-898-4521 x262 or log onto www.skisugar.com/oktoberfest to find a downloadable vendor invitation and vendor reservation form.

Enjoy the beautiful fall foliage and a panoramic view of the North Carolina High Country, Southern Virginia and Eastern Tennessee from the mile and a half long chairlift ride to Sugar's 5,300 ft peak. Everyone, even mountain bikers are welcome to ride the lift.

The children's activity center, located in the Ski School Play Yard will keep your youngn's entertained each day from noon until 4:00pm. The children's activity center includes bounce and play stations, hay rides, and a chance to meet Sugar Bear and Sweetie Bear. Cotton candy, popcorn, caramel apples, homemade cookies and drinks are also available in the children's activity center. All ages are welcome to participate.

Shop for the upcoming fall and winter seasons at Sugar Mountain Resort's Sport Shop located on the first level of the main lodge building. Much of the past season's inventory will be 30-50% off with new 2008-09 winter merchandise available as well. Take advantage of great buys from last spring's limited Spyder Sample Sale where 2008-09 Spyder sample merchandise is 30% off suggested retail.

An Oktoberfest isn't complete without the sounds of an Oom Pah Band. From noon until 4:00 pm both Saturday & Sunday the 15 piece Harbour Towne Fest Band guarantees to bring the sounds, dances and enthusiasm of Bavaria to Sugar Mountain.

Bavarian cuisine, including Bratwurst, Knackwurst, Sauerkraut and pretzels will be available starting at 11:00am both Saturday & Sunday. To help wash it down, an ample supply of Spaten beer will generously flow each day until 5:00 pm. Spaten Oktoberfest beer, created in 1872, is the world's first Oktoberfest beer, brewed for the greatest folk festival in the world, the Oktoberfest! If Bavarian cuisine isn't your preference; hot dogs, hamburgers, soda, cotton candy, kettle corn, caramel apples, and other festive foods will be on hand.

If you're planning to spend the weekend take advantage of 25% discounts for on-mountain lodging. Lodging details and contact information can be found at www.skisugar.com/oktoberfest. And for a comprehensive weather forecast please go to Ray's Weather Center averyweather.com/Forecast/Octoberfest where you'll find an hourly forecast beginning one week prior to the Oktoberfest weekend.

Rain or shine, the festival will go on! For additional information or if you are interested in volunteering please call Sugar Mountain Resort's administrative office at: (828) 898-4521 or visit us at www.skisugar.com/oktoberfest.

- END -

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Sugar Mountain Resort is located at 1009 Sugar Mountain Drive within the Village of Sugar Mountain in
Avery County, North Carolina. You will find 115 acres of ski and snowboard terrain and a 1,200
foot vertical drop. Other activities include tubing, ice skating and snowshoeing.


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