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CONTACT: marketing@skisugar.com

PRESS RELEASE
Sugar Mountain Resort, Inc.
PO Box 369
Banner Elk, NC 28604
CONTACT: Kim Jochl x262
DATE: October 20, 2009

It's Great To Be 40!

Sugar Mountain, North Carolina – Sugar Mountain Resort celebrates 40 years this season!  The Resort opened in 1969 with four lifts and eleven slopes for skiing.  Since then Sugar has grown to include seven lifts and twenty slopes for skiers and snowboarders.  Winter activity offerings have expanded over the years to include snowshoeing, tubing and ice skating.  A timeline of Sugar's major milestones can be found online at www.skisugar.com/forty.  40th Anniversary events and specials will be going all season long.  Our website will announce each 40th Anniversary event or special as it becomes available. 

Again, slope conditions continue to be a top priority here at Sugar Mountain Resort.  Overhauling Sugar's snowmaking infrastructure continued throughout the summer with the replacement and upgrade of 2,500 feet of snowmaking pipes along the Big Birch slope.  An additional energy-efficient snowmaking machine has been purchased for the upcoming winter season.  

Also new this season is the installation of an elaborate scanning system designed to make the entire winter experience friendlier and easier for Sugar's customers while providing the ability to maintain and monitor more concise and accurate control of lift/slope tickets on the mountain at any given time.  

Our event schedule is packed with activities throughout the season.  A few of the highlights include the Turkey Treat.  For one low price, you can ski/ride any one session of the four days of the Thanksgiving weekend.  Diann Roffe, 1994 Olympic Gold & 1992 Olympic Silver medalist and two-time (1992 & 1994) Olympian, Krista Schmidinger will again guest coach at Sugar's 16th Annual Adult Pre-Season Ski Clinic scheduled for December 11th -13th.  Sugarfest will be held that weekend as well.  From December through March twice a month enjoy the acoustic sounds of North Carolina High Country bluegrass.  On January 9th, Sugar will once again host a National Winter Trails Day, a nationwide event offering children and adults the opportunity to try snowshoeing for FREE and the Easter egg contest is scheduled for March 21, 2010.  The entire event schedule can be found at www.skisugar.com/calendar

Join us for our 40th season as we strive to make Sugar even sweeter.  For additional information please call Sugar Mountain Resort: (828) 898-4521 x262 or visit us at www.skisugar.com/press.


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Archived Press Releases
September 1, 2010
Oktoberfest Fun For The Whole Family At Sugar Mountain Resort
June 14, 2010
Fifty Percent Off Everything At Sugar Mountain Sports
April 19, 2010
Sugar Mountain Resort's Summer Season Begins Friday, May 1, 2010
March 8, 2010
Easter Egg Hunt On The Slopes Of Sugar Mountain Resort
February 23, 2010
March Madness Rates At Sugar Mountain Resort
February 22, 2010
Benefit The American Cancer Society
December 1, 2009
SugarFest
November 27, 2009
Sugar Mountain Resort Begins Its 40th Season
November 24, 2009
Ice Skating At Sugar Mountain Resort Opens Thanksgiving Day
November 9, 2009
1992 Olympic Silver Medalist Paul Wylie Will Skate At Sugar Mountain Resort
October 20, 2009
It's Great To Be 40!
September 28, 2009
Fifty Percent Off Sale On Select Items During Oktoberfest
September 1, 2009
Celebrate Two-Days Of Oktoberfest
June 16, 2009
Fifty Percent off Everything at Sugar Mountain Sports
April 27, 2009
Sugar Mountain Resort's Summer Season Begins
March 2, 2009
Easter Egg Hunt On The Slopes Of Sugar Mountain Resort
February 19, 2009
March Madness Begins March 9, 2009!
December 23, 2008
National Winter Trails Day Comes Back To Sugar Mountain Resort
December 3, 2008
Sugar Mountain Resort Hosts The Sixth Annual Sugarfest
November 17, 2008
Boone Man First To Ski Sugar Mountain This Season
November 16, 2008
Sugar Mountain Resort Opens For Skiing And Snowboarding
September 30, 2008
Sugar Mountain Resort Looks Forward To Another Exciting Winter Season
September 29, 2008
Olympic Medalist, Diann Roffe Comes To Sugar Mountain Resort
September 22, 2008
Special Event Line-Up At Sugar Mountain Resort
August 22, 2008
Two-Day Oktoberfest Celebration
May 29, 2008
Sugar Mountain Resort's Summer Season
March 24, 2008
Sugar Mountain Resort's 2007-2008 Winter Season Comes To An End
March 24, 2008
Easter Egg Hunt On The Slopes Of Sugar Mountain Ski Resort
March 10, 2008
Easter Egg Hunt On The Slopes Of Sugar Mountain Resort
February 29, 2008
Sugar Mountain Resort's March Madness Begins Monday, March 3rd
February 26, 2008
U.S. Senator Elizabeth Dole Visited Sugar Mountain Ski Resort
February 22, 2008
U.S. Senator Elizabeth Dole Will Visit Sugar Mountain Ski Resort
February 19, 2008
Richard T. Trundy Memorial Sugar Cup
December 29, 2007
Sugar Mountain Hosts Winter Trails Day
December 18, 2007
Olympian, AJ Kitt Skis At Sugar This Friday
December 8, 2007
Ice Skating Opens Today!
November 19, 2007
Fifth Annual Sugarfest
November 7, 2007
Early Opening for Skiing and Snowboarding
October 18, 2007
2007 Ski and Snowboard Makeover Winners
September 19, 2007
2007-2008 Special Events
September 10, 2007
Ice Skating At Sugar Mountain Resort!
September 6, 2007
Oktoberfest At Sugar Mountain Resort
July 6, 2007
Sugar Mountain Resort Goes National Again


© Copyright 2010 All Rights Reserved, Sugar Mountain Resort, Inc.

Sugar Mountain Resort is located at 1009 Sugar Mountain Drive within the Village of Sugar Mountain in
Avery County, North Carolina. You will find 115 acres of ski and snowboard terrain and a 1,200
foot vertical drop. Other activities include tubing, ice skating and snowshoeing.


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