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CONTACT: marketing@skisugar.com
| PRESS RELEASE |
Sugar Mountain Resort, Inc.
1009 Sugar Mountain Drive
Sugar Mountain, NC 28604
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CONTACT: Kim Jochl x262
DATE: July 19, 2012
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SugarBrew - August 4th
SUGAR MOUNTAIN SKI RESORT, NORTH CAROLINA - July 19, 2012 - Sugar Mountain Resort's SugarBrew is just around the corner. The summer, mountain festival begins at 11 am and winds down at 6 pm on Saturday, August 4th. General admission and parking are free.
The main attraction will be the sampling of domestic craft and import beers from local favorites to famous foreigners. Some of the beers you'll find on tap include Sweetwater Brewing from Atlanta, GA, Olde Hickory Brewery just down the road in Hickory, NC, Kind Beers from Charlotte, NC, French Broad Brewing and Highland Brewing Company from Asheville, NC, Thomas Creek Brewery from Greenville, SC, Abita Brewing from Abita Springs, LA and Front Street Brewery from Wilmington, NC. Franziskaner Weissbier comes all the way from Munich, Germany and Staropramen Lager comes from Prague, Czechoslovakia. A few Yankee brews like Brooklyn Brewery from Brooklyn, New York, Sam Adams from Boston, MA, Southern Tier from Lakewood, NY, Narragansett Beer from Providence, RI and Blue Point Brewing Company from Long Island, New York will make their way South for the first annual SugarBrew. Of course, local brewer Blowing Rock Ale will be on tap and the resort will be proud to be the stage for local company Blind Squirrel Brewery as they launch their brand new brews. That's not all. For a complete list of breweries please visit www.sugarbrew.com/breweries.
Taste world class and well-known North Carolina wines from Shelton Vineyards, Lake James Cellars Winery, Hinnant Family Vineyards and Winery, McRitchie Winery and Ciderworks, Adams Vineyards, Castle Rock Winery, Elkin Creek Vineyard and varieties from California vineyards like La Merika Vineyards and Villa San Juliette Vineyard and Winery. For a complete list of wineries attending SugarBrew visit www.sugarbrew.com/wineries.
It's not just a beer and wine festival! Listen to live music performances by The King Bees, The Johnson Brothers and Soul Benefactor. Indulge in good 'ol fashion American, summertime food like Certified Angus Beef hamburgers, fresh squeezed and frozen lemonade, soft pretzels, sodas and homemade, super premium Blue Ridge Ice Creams. The hot dog selection is to die for. Start with the Spicy Dog, complete with nacho cheese, jalapenos and a drizzle of BBQ sauce. Next try the Slaw Dog, capped with onions, chili and slaw. The Coney Dog, topped with special chili, melted cheese and chopped onions should be out of this world and finally the Bacon Cheese Dog rounds out the hot dog palette.
Enjoy ski-lift rides to Sugar's 5,300 ft. peak, cool mountain temperatures and fresh country air. Some kind of winter is always in the air on Sugar. Take advantage of Sugar Mountain Sports Shop's 30-70% off all winter merchandise sale or purchase your discounted 2012-13 winter season pass.
A portion of SugarBrew proceeds will benefit the Sugar Mountain Ski & Snowboard Foundation. Purchase your beer and wine sampling tickets today at www.sugarbrew.com/tickets or on-site the day of the event; August 4th. In the meantime find us on Facebook www.facebook.com/sugarbrew, visit www.sugarbrew.com or call 1-800-SUGAR-MT.
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Archived Press Releases
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April 15, 2013 |
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BEER, BBQ AND EXERCISE |
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March 25, 2013 |
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Sugar Mountain Resort Skis From Halloween To Easter |
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February 18, 2013 |
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Sugar Mountain Ski Resort's March Madness Fuss |
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January 10, 2013 |
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Winter Feels Real Good At Sugar Mountain Resort! |
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December 7, 2012 |
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Sugarfest Rescheduled For December 14th Through The 16th |
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November 5, 2012 |
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Sugarfest ~ Winter In The North Carolina Mountains |
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October 31, 2012 |
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Mother Nature's Trick Is Sugar's Treat |
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October 29, 2012 |
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Unprecedented! Sugar Mountain Ski Resort Plans To Open For The New Winter Season On Halloween |
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October 22, 2012 |
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Snow Matters . . . . In The Deep South |
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August 22, 2012 |
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Lederhosen & Dirndl's Oktoberfest At Sugar Mountain Resort |
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August 7, 2012 |
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Sugarbrew's Best In Show Goes To Southern Tier's Choklat Brew |
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July 19, 2012 |
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SugarBrew - August 4th |
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June 19, 2012 |
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SugarBrew - A Summer Festival |
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April 2, 2012 |
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Dance, Shop, Tie The Knot, Bike, Hike, Eat And Be Merry On Sugar Mountain This Summer |
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March 26, 2012 |
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This Summer Sugar Mountain Resort Adds An "I Do" Adventure |
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March 9, 2012 |
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One Thousand Treasure-Filled Easter Eggs Will Cover The Slopes Of Sugar Mountain Resort |
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March 6, 2012 |
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Valle Crucis Third Grader Wins A Sugar Mountain Season Pass |
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February 28, 2012 |
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Make A Difference! Ski Or Ride To Benefit The American Cancer Society |
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February 27, 2012 |
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Winter Fun, Spring Style - March Madness At Sugar Mountain Ski Resort |
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January 31, 2012 |
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It Just Keeps Getting Better And Better |
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November 29, 2011 |
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Sugar Mountain Ski Resort Reopens Again |
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November 28, 2011 |
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Sugarfest - Winter In The North Carolina Mountains |
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November 18, 2011 |
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Sugar Mountain Ski Resort Reopens |
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November 11, 2011 |
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Sugar Mountain Resort Opens For Skiing, Snowboarding And Ice Skating |
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October 12, 2011 |
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Expanding Winter Fun! |
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August 22, 2011 |
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Yodel Lay He Ho - Oktoberfest At Sugar Mountain Resort |
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April 12, 2011 |
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5,300 Feet of Summer |
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February 28, 2011 |
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Valle Crucis Third And Fourth Graders Learn About Skiing And Snowboarding - Inside And Out! |
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February 24, 2011 |
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Make A Difference! Ski Or Snowboard To Benefit The American Cancer Society At Sugar |
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February 14, 2011 |
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March Madness Feeds Spring Fever Great Rates & Good Times At Sugar Mountain Ski Resort |
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December 27, 2010 |
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Winter Feels Good! |
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December 1, 2010 |
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Sugarfest Nothing But Fun! |
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November 27, 2010 |
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Sugar Mountain Ski Resort Reopens For Skiing & Snowboarding |
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November 6, 2010 |
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Open For Skiing & Snowboarding |
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September 13, 2010 |
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Sugar's Red Lift Receives A Face Lift |
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September 1, 2010 |
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Oktoberfest Fun For The Whole Family At Sugar Mountain Resort |
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June 14, 2010 |
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Fifty Percent Off Everything At Sugar Mountain Sports |
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April 19, 2010 |
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Sugar Mountain Resort's Summer Season Begins Friday, May 1, 2010 |
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March 8, 2010 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Resort |
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February 23, 2010 |
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March Madness Rates At Sugar Mountain Resort |
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February 22, 2010 |
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Benefit The American Cancer Society |
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December 1, 2009 |
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SugarFest |
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November 27, 2009 |
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Sugar Mountain Resort Begins Its 40th Season |
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November 24, 2009 |
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Ice Skating At Sugar Mountain Resort Opens Thanksgiving Day |
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November 9, 2009 |
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1992 Olympic Silver Medalist Paul Wylie Will Skate At Sugar Mountain Resort |
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October 20, 2009 |
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It's Great To Be 40! |
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September 28, 2009 |
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Fifty Percent Off Sale On Select Items During Oktoberfest |
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September 1, 2009 |
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Celebrate Two-Days Of Oktoberfest |
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June 16, 2009 |
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Fifty Percent off Everything at Sugar Mountain Sports |
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April 27, 2009 |
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Sugar Mountain Resort's Summer Season Begins |
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March 2, 2009 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Resort |
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February 19, 2009 |
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March Madness Begins March 9, 2009! |
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December 23, 2008 |
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National Winter Trails Day Comes Back To Sugar Mountain Resort |
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December 3, 2008 |
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Sugar Mountain Resort Hosts The Sixth Annual Sugarfest |
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November 17, 2008 |
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Boone Man First To Ski Sugar Mountain This Season |
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November 16, 2008 |
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Sugar Mountain Resort Opens For Skiing And Snowboarding |
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September 30, 2008 |
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Sugar Mountain Resort Looks Forward To Another Exciting Winter Season |
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September 29, 2008 |
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Olympic Medalist, Diann Roffe Comes To Sugar Mountain Resort |
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September 22, 2008 |
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Special Event Line-Up At Sugar Mountain Resort |
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August 22, 2008 |
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Two-Day Oktoberfest Celebration |
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May 29, 2008 |
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Sugar Mountain Resort's Summer Season |
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March 24, 2008 |
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Sugar Mountain Resort's 2007-2008 Winter Season Comes To An End |
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March 24, 2008 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Ski Resort |
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March 10, 2008 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Resort |
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February 29, 2008 |
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Sugar Mountain Resort's March Madness Begins Monday, March 3rd |
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February 26, 2008 |
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U.S. Senator Elizabeth Dole Visited Sugar Mountain Ski Resort |
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February 22, 2008 |
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U.S. Senator Elizabeth Dole Will Visit Sugar Mountain Ski Resort |
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February 19, 2008 |
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Richard T. Trundy Memorial Sugar Cup |
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December 29, 2007 |
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Sugar Mountain Hosts Winter Trails Day |
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December 18, 2007 |
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Olympian, AJ Kitt Skis At Sugar This Friday |
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December 8, 2007 |
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Ice Skating Opens Today! |
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November 19, 2007 |
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Fifth Annual Sugarfest |
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November 7, 2007 |
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Early Opening for Skiing and Snowboarding |
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October 18, 2007 |
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2007 Ski and Snowboard Makeover Winners |
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September 19, 2007 |
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2007-2008 Special Events |
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September 10, 2007 |
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Ice Skating At Sugar Mountain Resort! |
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September 6, 2007 |
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Oktoberfest At Sugar Mountain Resort |
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July 6, 2007 |
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Sugar Mountain Resort Goes National Again |
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