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CONTACT: marketing@skisugar.com

PRESS RELEASE
Sugar Mountain Resort, Inc.
1009 Sugar Mountain Drive
Sugar Mountain, NC 28604
CONTACT: Kim Jochl x262
DATE: August 22, 2012


Lederhosen & Dirndl's
Oktoberfest At Sugar Mountain Resort


SUGAR MOUNTAIN SKI RESORT, NORTH CAROLINA. August 22, 2012 - There are lots of reasons for you to head to Sugar Mountain Resort Saturday & Sunday, October 13th & 14th. Not only will the Harbour Town Fest Band provide a festive Bavarian atmosphere to Sugar's 22nd annual Oktoberfest celebration but the national award winning Avery Smooth Dancers and the Mountain Laurel Cloggers will get your toes a tap'in. Admission, parking and shuttle service are free. Rain or shine the festival will go on!

Take in the beautiful fall foliage, cool, comfortable mountain temperatures, and a weekend full of fall festival activities from 10:00 am until 5:00 pm each day. Be sure to bring the kids because the event is for the whole family.

An array of artisans, craftspeople and food vendors open their booths at 10:00 am each day. A sampling of this year's country craft fair sale items include: pottery, wood and glass folk art, books by local and regional authors, stained glass sun-catchers, hair accessories, handmade wooden crafts, hand crafted furniture, ceramics, handmade pet feeders & beds, polymer clay items, crafted rustic bark, handmade bath & body products, jewelry, home-made baked goods, jams & jellies, kettle corn, funnel cake, crazy fries and much more. For those interested in becoming a vendor it's best to call 828-898-4521 x262 or log onto www.skisugar.com/oktoberfest to find a downloadable vendor invitation and vendor reservation form.

Enjoy a panoramic view of the North Carolina High Country, Southern Virginia and Eastern Tennessee's beautiful fall foliage from the mile and a half long scenic chairlift ride to Sugar's 5,300 foot peak. Everyone, even mountain bikers are welcome to ride the lift.

A children's activity area, located in the Ski School Play Yard will keep the young ones entertained each day from noon until 4:00 pm. The children's area includes bounce and play stations, hay rides and a chance to meet Sugar Bear and Sweetie Bear. Face painting, cotton candy, popcorn, and drinks are also available in the children's activity area.

An Oktoberfest isn't complete without the sounds of an Oom Pah Band. From noon until 4:00 pm both Saturday & Sunday the 15 piece Harbour Towne Fest Band guarantees to bring the sounds, dances and enthusiasm of Bavaria to Sugar Mountain.

Adding to the Oktoberfest excitement the Avery Smooth Dancers will perform on Saturday at 1:00 pm and the Mountain Laurel Cloggers will perform on Sunday at 1:30 pm. Both dance groups are comprised of local Avery high school, middle school and elementary school students. They will perform Big Circle Appalachian smooth dancing; the oldest form of square dancing in the United States. The steps and patterns are derived from Scottish and English country dancing and are the forerunner of American clogging steps today.

Bavarian cuisine including bratwurst, knockwurst, sauerkraut, strudel and pretzels will be available starting at 11:00 am both Saturday & Sunday. To help wash it down an ample supply of Spaten beer will generously flow each day until 5:00 pm. Spaten Oktoberfest beer, created in 1872 and brewed in Munich, Germany, is the world's first Oktoberfest beer. If Bavarian cuisine isn't your preference American hot dogs, hamburgers, soda, and other festive foods will be on hand.

Shop for the upcoming fall and winter seasons at Sugar Mountain Resort's Sports & Gift Shop located on the first level of the main lodge building. The Ski Shop will offer 30% off all 2012 and older winter apparel and footwear plus all Spyder Sample items will be 50-70% off. Sale prices are available only during the two-day Oktoberfest from 10:00 am until 5:00 pm. Some merchandise exclusions do apply. For example all accessories including, but not limited to goggles, gloves, hats, t-shirts, sweatshirts and all other souvenir items will not be on sale. New 2013 winter merchandise will also be available at regular retail. Commemorative Oktoberfest and souvenir items can also be purchased in the Sports Shop or outside, under the tent on the main celebration deck.

If you're planning to spend the weekend take advantage of on-mountain lodging discounts of 25%. Lodging details and contact information can be found at www.skisugar.com/oktoberfest.

For a comprehensive hourly weather forecast beginning one week prior to the Oktoberfest please go to Ray's Weather Center http://averyweather.com/Forecast/Oktoberfest.

Rain or shine, the festival will go on! For additional information or if you are interested in volunteering, or becoming a vendor please call Sugar Mountain Resort's administrative office at: (828) 898-4521 or visit us at www.skisugar.com/oktoberfest.

- END -

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Sugar Mountain Resort is located at 1009 Sugar Mountain Drive within the Village of Sugar Mountain in
Avery County, North Carolina. You will find 115 acres of ski and snowboard terrain and a 1,200
foot vertical drop. Other activities include tubing, ice skating and snowshoeing.


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