PRESIDENT / OWNER
Gunther Jochl, a native of Austria, begins his 45th year at the helm of Sugar Mountain Resort. Mr. Jochl, who believes in a “hands-on” approach to managing, has actively been involved in all aspects of the ski industry. His constant pursuit of perfection is a result of his intense love and passion for the sport of skiing and the outdoors. It is the foundation of the company’s culture. Mr. Jochl is an excellent skier and competes regularly in Sugar Mountain ski events.
In 2019 Mr. Jochl received the Order of the Long Leaf Pine, an honor granted by the State of North Carolina to individuals who have shown extraordinary service to the state. It is the highest award for state service granted by the Office of the Governor.
VICE-PRESIDENT / DIRECTOR OF MARKETING AND MERCHANDISING
Kimberley Jochl, a former nine-year member of the United States Alpine Ski Team (1984-1993), brings unique experiences and diverse knowledge to Sugar. In the spring of 1993 she joined the Sugar Mountain Resort team as the special events director and in 2001 promoted to director of marketing. In 2005 Mrs. Jochl took over the management of the Sports Shop and in 2014 she was appointed vice president. As Sugar Mountain Resort’s brand steward, she leads advertising, branding, event management, media relations and direct marketing across print, digital and social platforms. marketing@skisugar.com. Press information can be found at www.skisugar.com/press-releases.
DIRECTOR OF OPERATIONS
Andrew Jochl, born and raised in the High Country, grew up on Sugar Mountain wishing he could skip school to go to work with his dad or to tinker with his homemade snow machine. He spent many summers and Christmas breaks learning the ins and outs of the Sugar Mountain operation. Andrew spent one year working at Doppelmayr located in Wolfurt, Austria and nine years as a design and test engineer at Kassbohrer in Laupheim, Germany. He enjoys racing in local ski events and cruising the slopes on his snowboard. In the fall of 2015 Andrew became Sugar Mountain Resort’s Director of Operations. He is responsible for the overall management and execution of the resort’s operations.
SKI AREA AND RESORT MANAGER
Erich Schmidinger grew up in western Massachusetts where he learned to ski in the Berkshire Hills. After ski racing nationally and internationally Mr. Schmidinger took a position in 1995 at Sugar Mountain Resort as the ski club director. In 1998 he filled the much-needed position as night manager. Erich continues to supervise, manage, and execute the ski area’s complex operations. Wherever he is needed, you’ll find him.
SKI/SNOWBOARD SCHOOL DIRECTOR
Len Bauer’s teaching experience ranges from New England to the Southeast and spans 41 years. Even though this is his 30th year as ski/snowboard school director at Sugar, he has been teaching at Sugar for 35 years and has served the ski/snowboard school as a supervisor and as race coach. Mr. Bauer is a fully certified level 3 PSIA instructor.
DIRECTOR OF GROUP SALES
Kaylee Mayberry, a local girl, born and raised in Spruce Pine, North Carolina, began working at Sugar Mountain Resort as a cashier/auditor in 2017. In 2020 she was promoted to director of group sales. Kaylee welcomes groups from all over the Southeast and intends to make group outings to Sugar Mountain Resort fun and wonderfully memorable. In her free time, she enjoys spending time with her family, camping, swimming, and skiing. groupsales@skisugar.com
SKI AND SNOWBOARD PATROL DIRECTOR
Tommy Taylor began working at Sugar Mountain Resort in 1986 as a lifeguard. Years later in 1998 he returned to Sugar to work as a ski school instructor, a rental technician, and a ski patroller. In 2004 Mr. Taylor became the assistant ski patrol director. In 2008 he became the director of Sugar’s ski and snowboard patrol. Tommy brings an outstanding work ethic to the position. He is trained in outdoor emergency care and is an emergency medical technician.
TUBING AND ICE-SKATING MANAGER
This season Charlie Peters takes over from his dad, Donnie, who spent the last 30 years working at Sugar Mountain Resort. A native of Linville, NC, Charlie learned to ski on Sugar Mountain when he was five years old and never left. At the age of 16, Charlie worked in the equipment rental and repair department. In 2007 he became the department’s night manager. When he is not playing the guitar or the piano or the banjo or the base guitar, he is enjoying time with his family.
CLOTHING & EQUIPMENT RENTAL AND REPAIR MANAGER
Dick Casey began working at Sugar Mountain Resort in the mid-90’s as a ski patroller before shifting to head coach of the Sugar Mountain Ski Club and Director of Group Sales. After coaching the Aspen Valley ski club, then followed by 15 years in the corporate world in Charleston, SC, Dick returned to Sugar Mountain Resort in 2019. His passion for skiing and willingness to chip-in wherever he is needed makes him valuable in many areas of the resort. In his spare time, Dick enjoys trail running, soccer, cycling, surfing, and spending time with his wife and two children.
RETAIL MERCHANDISE MANAGER
Mike Thomas grew up in East Tennessee. He has over 30 years of experience in the ski and snowboard industry. In 2020 Mike joined the Sugar Mountain Resort team. He strives for excellence in every detail and his sociable personality is sure to make each customer happy and satisfied. Mike loves being outdoors with his wife and two daughters, skiing, biking, hiking, camping, or just lounging. Stop by the shop and say hello. sportsshop@skisugar.com
GRAVITY BIKE PARK MANAGER
PJ Noto, a native of Marlboro, NY, was recruited by the Lees-McRae College cycling team in 2006. While attending school and competing full-time, PJ found a passion for trail building. In 2018, Sugar Mountain Resort recruited him to lead the charge in creating, building, and maintaining Sugar’s gravity bike park. He hasn’t slowed down since. pj@skisugar.com
INFORMATION TECHNOLOGY MANAGER AND GRAPHIC DESIGNER
Andreas Griesbauer, a native of the Bavarian city of Neuburg on the Donau in Germany, joins the Sugar Mountain Resort team this season as the company’s graphic designer and information technology manager. Previously, Andreas worked for the Tyrolean Airlines and his family’s Austrian ski resort, Gschwanfkopf Lifte Seefeld where he learned to ski at the age of three. He can’t wait to teach his two-year-old daughter to ski at Sugar Mountain soon. Andi is responsible for network installation & maintenance, PC hardware maintenance, graphic & website design, ticket sales, supervising auditors & cashiers, and everything in between.
EXECUTIVE AND FINANCIAL ADMINISTRATOR
Holly Green began her career at Sugar in 1991 as a Sugar Bear ski school instructor. She is now in her 23rd year as Sugar’s financial administrator and 14th year as the administrative manager. Holly’s responsibilities include office management, accounts payable, payroll, domestic banking, financial reporting as well as administering the company’s insurance and 401K programs.
